Reynold's Recycled Earth Day Promotion

Description

While working for Digital Day Creative, I was tasked with heading up the execution of Reynolds Recycled's Earth Day promotion.  The promotion consisted of a couple of web forms, and a downloadable coupon for a free roll of recycled foil.  Note: the downloadable coupon promotion ran for about 20 hours total.  The promotional site was coupled with a strong PR campaign, and needed the ability to accommodate a high number of concurrent user.